Jaguar launches in America a new sales policy at the launch of the new XJ . The program, which also will be extended from June to XF and XK model year 2011, provides a guarantee of 5 years or 100,000 km which includes the cost of tickets and the necessary materials.
The operation was designed to change the perception of the brand by customers: according to market research Jaguar is considered a premium brand with cost management all too expensive. The new offer will be also included, for five years, the 24-hour roadside assistance 24.