Land Rover Defy Crisis at the End of 2009

Land Rover Defy Crisis at the End of 2009

The last half of last year brought an increase of 93% of sales for Land Rover. British best-selling models 4 Discovery and Range Rover Sport.

Late last year meant a brief resurgence for most European manufacturers affected by the crisis. Land Rover is one of the happiest examples, the British managed to return to the last quarter thanks facelift operation in September on all models in range.

The public has been good fresh air and sales increased 93 percent, 4 performers as Discovery and Range Rover Sport. Sales of both models increased by 116% between 115 respectively from October to December, a sign that the public appreciated the growth of the brand image.

John Edwards, director of Land Rover UK, said that "2009 was a difficult year for the auto industry, especially for those who are active in the premium segment. However, Land Rover has taken some important decisions to restructure the company and succeeded to ensure its strong position in a troubled economic climate. Based on the good results obtained in the last semester we will try to build a successful 2010, "Edwards concluded.

Compared with 2008, the British manufacturer's results fell 10.8%, up to a total of 28,185 units. Two years ago Land Rover sales were driven by a first half but fell thundering disappointment in the fall when the crisis first hit the car.